Companies
GVC for Companies: from philantropists to development partners in the South of the world
"82% of Italians are in favour of companies' participation in actions for the resolution of social problems, while for 73% of consumers this choice would contribute to increase companies' visibility by differentiating them from competitors". (Source : Ipsos Explorer – Sodalitas, 2003) "Brand reputation is worth more than 40% of company's capital" (Source: World Economic Forum, Davos – 21-25 January 2004)
Why should a company become a GVC's partner?
Because a “better” company with “better” products and services improves its reputation in the consumer's eye.
A partnership with GVC may contribute to the following:
-increase in brand awareness;
-acquisition of social value for the company's image;
-differentiation of products/services with respect to competitors';
-reaching of specific market targets;
-improvement of the company's in-house climate
What are GVC's distinctive traits?
-high consideration from Institutions;
-action concreteness;
-transparency in the company's social and economic activity
